Lelu invites its wearers to reconnect with the joy of creative exploration - a reminder that play isn’t just for children, but something adults need too. Lelu is a small Helsinki based jewelry brand owned by newly graduated goldsmith Emilia Hokkonen.

The word “Lelu” in Finnish dictionary means a “toy” or an object to play with. A playful name that captures the spirit behind playful and child-like self expression. Inspired by the idea of childlike creativity, Lelu captures the fun in adulthood through playful jewelry.

Each piece is handcrafted in Emilia’s own home studio and cast in recycled silver in Espoo, Finland.